I'd like to share a career development article I recently completed based on a workshop that I give to organizations. It's about how to approach your career as a Chief Excutive Officer (CEO) approaches his or her corporate growth strategy. My goal is to help you be proactive and be the leader in your own career. Enjoy the article and let me know what you think! Larina Kase
How to BE the CEO of Your Career
By Larina Kase, Psy.D., M.B.A.
Are you tired of playing by everyone else’s rules?
Are you stressed out or burned out and ready to get in the driver’s seat of your career?
Do you want to earn more, work less, and find greater enjoyment in your job or business?
If so, I’d love to help you. Here is a five-step program to help you take your career where you want it to go. As the CEO, you’ll be in charge, and you’ll create the profitable career you really want. Before we get started on the journey, answer this question:
What are some important characteristics or qualities of effective CEOs?
Here are some of my answers to this question:
- They have a solid vision and plan for their company
- The have specific goals and continously focus on leadership development
- They understand the strategic positioning of their company in the marketplace
- They have clear knowledge of what changes need to be implemented to create greater profit
- They are inspirational, proactive, action-oriented leaders
Here’s how you can create these qualities of effective CEOs.
Step 1: Create a Solid vision
A CEO has a strong vision for where the company is trying to go, and you need to have a vision for your career. This vision will guide decision making, inspire and motivate you, and keep you heading in the right direction.
The most powerful vision will be motivated by what’s important to you. When your vision is built upon your values, it’s more likely to be achieved. You’ll be inspired and feel like you’re on a mission.
Exercise: Brainstorm your core career values. These are things like, “Achieve balance to have time for family, “Earn a lucrative income,” and “Have room for continuous learning and growth.” Come up with a list of 10 values and then rank-order them so you know your values. Then use them to create a vision for yourself.
Step 2: Have a Solid Plan: Short Term and Long Term Goals
Goals are great if you make the right ones. Make all your goals SMART: Specific, Measurable, Achievable, Realistic, and Timed.
Create your shorter-term goals for 1 year and 2-5 years. Then create your longer-term goals for 5-10, 10-20, 20+ years.
Make sure that your goals are driven by your vision and career values. Once you have your goals, it’s time to brainstorm creative ways to make them happen.
Exercise: Write down all your career goals- don’t forget to put them in the SMART format. Then divide them into categories: Short-term (1-5 years), medium term (5-7 years) and long-term (7+ years)
Step 3: Strategic Positioning
For a company to be successful, the CEO must have a clear understanding of where the company’s market values lies in comparison to competitors. What’s your market value? Do you know? If not, ask people, “How do you think I contribute to this company?” Look at your performance evaluations and find your key strengths.
As CEO of your career, do a SWOT analysis on your own competitive position in the marketplace. Analyze your Strengths, Weaknesses, Opportunities and Threats.
Exercise: List your Strengths, Weaknesses, Opportunities, and Threats in comparison to your peers, colleagues, and coworkers. Once you know your strengths and opportunities, start promoting and marketing yourself and achieve the goals you described in step 2.
Step 4: Bottom Line Profits and Success
Carefully review whether your career is currently in a deficit or creating profit for you. Use your vision and values to make this determination. Remember that profit includes money but also things like time, happiness, and significance.
What you are getting out of your career and what you are putting into it?
Do the liabilities and losses outweigh the assets and profits? If so, you’ll need to take action (see step #5).
Exercise: Create a P & L (profit and loss) statement. Determine exactly where you’re benefiting (profits) and where you aren’t achieving what you want (losses).
Step 5: Be Daring and Take action
Now that you know your strengths and weaknesses, you can take positive action!
Address your weaknesses by requesting additional trainings, partnering with a colleague who has expertise in that area, getting away from your desk and speaking to more people who you can learn from, hiring a consultant or coach, or gaining more confidence by pushing yourself to do things that feel risky but can have great rewards.
Address your strengths by celebrating your successes, recognizing opportunities for advancement in your company, requesting a promotion or salary raise, mentoring others, or going out on your own and starting your own company.
Address your P & L statement by being proactive and turning your losses into profits. For example, if your “loss” is that you work too much and aren’t earning enough, look for ways to delegate, become more focused and less distracted, and get organized so you get your work done more quickly. Drop the activities that are not clearly profit-producing.
Exercise: Create one action step for your strengths and opportunities, one for your weaknesses and threats, one for your profits (to build on what you’re doing right), and one to turn losses into profits. Make sure that all action steps are in line with your values, vision, strategy and goals.
Follow these five steps and you’re sure to have the mindset, confidence, strategy, and action to be the CEO of your career. Enjoy the profits and rewards you create for yourself and others!